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Senior Writer, Design & Brand
Rohan Mehta
Rohan covers identity, design systems and the business of brand work. He is interested in the gap between a beautiful guideline and a brand people actually recognise.
- 3
- Stories
- 2
- Desks
- 2025
- Writing here since
- 2 Oct
- Latest story
Written by Rohan
Design
Consistency is a design decision, not a template
Brands that feel coherent rarely got there by accident — and rarely by copying a layout.
Rohan Mehta·2 Oct 2026·1 min read
Brand & Business
Fixed-scope pricing builds trust faster than discounts
Clients rarely want the cheapest option. They want to know what they will pay and what they will get.
Rohan Mehta·30 Sept 2026·1 min read
Design
What a good brand book actually does
It is not a rulebook for policing designers. It is a shared memory for everyone who will ever touch the brand.
Rohan Mehta·18 Sept 2026·1 min read